Unibail-Rodamco, Europe’s largest listed commercial property company, is introducing a new strategy to put restaurants and gastronomy at the heart of its shopping experience: The Dining Experience.
Unibail-Rodamco, Europe’s largest listed commercial property company, is introducing a new strategy to put restaurants and gastronomy at the heart of its shopping experience: The Dining Experience.
Unibail-Rodamco said it is reinventing its shopping centre strategy to offer customers a 'unique and exceptional' experience. Both Confluence, which opened last April in Lyon, and So Ouest which opened this October in Levallois serve as good examples of this evolution. Unique concepts and brands, exclusive services, leisure areas, children areas, cinemas and restaurants, have been unveiled to meet customer needs.
In March 2012, Unibail-Rodamco unveiled the ‘4-star label’. Nine of Unibail-Rodamco’s shopping centres across Europe have already achieved this standard for their quality and service.
Now Unibail-Rodamco is presenting its ‘The Dining Experience’ which revolves around three main principles: dedicated, renovated and larger spaces; a wider and improved choice of restaurants and a friendly and interactive atmosphere.
Unibail-Rodamco is dedicating between 10% and 15% of each centre’s space exclusively to gastronomy - a space named ‘The Dining Plaza’.
Christophe Cuvillier, chief operating officer at Unibail-Rodamco, commented, ‘This investment reinforces the attractiveness of the commercial offer we provide across our portfolio.'
‘The Dining Experience’ will be rolled out in a further 25 of Unibail-Rodamco’s shopping centres by 2015.
