UK fashion retailer Belstaff has leased 135/137 New Bond Street in its entirety, setting a record for the highest rent paid on the prime London shopping street for a new open market letting.

UK fashion retailer Belstaff has leased 135/137 New Bond Street in its entirety, setting a record for the highest rent paid on the prime London shopping street for a new open market letting.

Belstaff, owned by luxury group Labelux, will re-launch its British brand from this flagship 'maison' store, taking a new 20-year lease on the entire building, and paying a record £3 mln (EUR 3.6 mln) rent which equates to £840 Zone A.

The Grade 2 listed building, to be re-named Belstaff House, totals 2,300 m2 and is arranged over six floors.

Commenting on behalf of the freeholder, Charlie Hammond of HDG said: 'This letting demonstrates the demand from global luxury brands for major flagship stores on Bond Street. It also highlights the sustained importance of Bond Street to the luxury sector and its continued buoyancy.'

Savills acted for HDG and Belstaff were represented by Cushman & Wakefield.