UK housing providers Bromford and Flagship have agreed to merge, following approval from both boards.
Flagship owns over 32,000 homes in the East of England, while Bromford owns 46,000 homes across central and southwest England.
The merged company, Bromford Flagship, will leverage the strengths of each organization, unlocking additional financial resources to build a significant number of new homes.
Bromford Flagship aims to deliver 2,000 homes annually for the next 30 years, with half being social rent.
The merger prioritizes local service. Both companies will maintain their locally focused teams and delivery model, while also devolving more decision-making to local teams. This ensures customer services remain aligned with resident needs.
New initiatives as part of the merger include a new digital offering for residents and staff, a new "Place Standard" to develop thriving urban areas, a new research and development team, and a learning academy.
Peter Hawes, chair of Flagship, and Steve Dando, chair of Bromford, commented: ‘The need for affordable homes, the quality of service that we provide to customers, and an absolute focus on place has never been more important. The need for strong housing associations that can deliver at scale has also never been greater. As forward thinking organisations we have robustly reviewed the benefits from coming together and strongly believe that we can do more for our existing and future customers. Our aim is to secure significantly increased investment, to improve existing services, and deliver more benefits for current and future customers.’
