Budget hotel chain Travelodge said that it was investing £140 mln (EUR 205 mln) to build 20 new hotels and 3,500 rooms in London in time for the 2012 Olympic Games, in an expansion it says will make it the city’s largest hotelier. The expansion will double the number of rooms the group has in the U.K. capital.
Budget hotel chain Travelodge said that it was investing £140 mln (EUR 205 mln) to build 20 new hotels and 3,500 rooms in London in time for the 2012 Olympic Games, in an expansion it says will make it the city’s largest hotelier. The expansion will double the number of rooms the group has in the U.K. capital.
'We are investing not only in London, already one of the world's premium destinations but specifically in the potential of the 2012 Olympics,' said Travelodge chief executive Grant Hearn. Research commissioned by the hotel chain shows that the economic impact of the Olympics after the games could amount to some £2.2 bn. This year alone, the budget group says it plans to open up 1,000 rooms. It is also exploring a new room design to use for all the new London hotels it will open in the run up to the Olympics. The aim is to have 40% of London's budget hotel market by 2012.
