The Snow Centres Group, owner-operators of The Snow Centre Hemel Hempstead, situated close to London, have acquired a second indoor ski facility in the city of Manchester. 

Chill Factore

Chill Factore

Financial details were not disclosed.

The facility, dubbed Beyond, includes the Chill Factore ski slope and was acquired fom regeneration specialists U+I. It is located around 6km away from Manchester City Centre, adjacent to The Trafford Centre.

Ian Brown, managing director of Snow Centres said: 'For more than a decade, Chill Factore has built a reputation as one of the most iconic leisure brands in the UK.

'It complements our existing business extremely well and was the most obvious way to expand our role in the growing UK Snowsports industry.

'We are hugely excited by the prospect of working with a highly accomplished Chill Factore team and building on their considerable success to date. We look forward to welcoming guests back to Chill Factore when we re-open the doors on 12 April.'

The sale is part of listed developer U+I’s strategy to dispose of non-core assets to boost funds and reinvest in major regeneration projects across the UK.

Matt Potter, head of direct investment portfolio at U+I said: 'The sale of Chill Factore to The Snow Centre is part of our ongoing strategy to dispose of non-core assets.

'In so doing, we can focus on investing time and resources on our regeneration portfolio and boost our balance sheet. Chill Factore has performed strongly in terms of operational and rental income, so we have every confidence that The Snow Centre will make it a success as people start to enjoy using sports facilities again.'

Chill Factore comprises two indoor real snow slopes – a 180 metre main slope, the longest in the UK, and a 40 metre lesson slope – plus a designated fun zone for sledging and snow play. The facility also includes a range of cafés, bars, and restaurants as well as retail brands, such as Evans Cycles and Snow & Rock.