UK real estate firm English Rose has spent £28 mln (€35 mln) on two residential deals in London, bringing the amount invested in the first two months of the year to £50 mln (€61 mln).

UK real estate firm English Rose has spent £28 mln (€35 mln) on two residential deals in London, bringing the amount invested in the first two months of the year to £50 mln (€61 mln).

In total, the firm plans to spend £300 mln (€365 mln) in the UK this year.

Based in London’s West End, English Rose recently bought 37 apartments on Soho’s Rupert Street for £20 mln (€24 mln), following the £8.25 mln (€10 mln) purchase of a five-storey block on nearby Poland Street.

'Our investment drive this year is based on a core strategy of buying good value assets in well established areas and transforming them into luxury apartments,' said the firm’s estates director, Ockert van den Berg.

The Rupert Street purchase was a cash deal, done in just four days, according to Van den Berg. 'One of our advantages is that we can make decisions fast and exchange and complete in a very short period of time,' he said.

Colliers International advised English Rose Estates and Hanover Green acted for Poland Street seller Royal London Asset Management. English Rose Estates was not represented in the Rupert Street deal.

The remaining spend went on two further UK deals, for which the firm declined to disclose details.