UK developer Quintain has announced the recruitment of Danielle Bayless as chief operating officer to head up its wholly-owned build-to-rent arm.

wembley

Wembley

Bayless joins from US multifamily specialist Essex Property Trust, bringing years of experience of the build-to-rent (BtR) market, where she was vice president of operations, responsible for the management of more than 23,000 apartments on the West Coast of the United States.

Simultaneously, Quintain is rebranding its BtR platform as ‘Quintain Living’. Originally launched by Quintain in 2016 as Tipi, the lifestyle-focused rental operator currently operates 1,969 homes at Wembley Park, which will grow to a total of 6,044 homes when completed as the largest single BtR site in the UK.

’We launched our award-winning asset and property management business four years ago as one of the pioneers of multifamily/BtR in the UK and since then we have focussed on building our team and our platform for growth at Wembley Park and beyond. Whether you work on the development or operations side of Quintain, we have always behaved as one business and the brand is being updated to reflect this,’ explained James Saunders, CEO of Quintain.

He added: ‘We believe we are positioned for significant further growth, at Wembley Park, Ireland and beyond, as we increase both the number of homes under management and the range of product offerings to provide for different sectors of the market. The appointment of Danielle Bayless is a major boost to our business, bringing a seasoned multifamily operator to further develop our platform and scale economies.’