Hospitality consultant PKF has appointed a new head of Italy, Luca Cerretani, and unveiled plans to open a Rome office.
Cerretani, who will be based in Milan, succeeds Giorgio Bianchi, who will continue to be active as a consultant for PKF hospitality group in the area of business development and at the 196+ forum Milan.
Cerretani joined PKF hospitality group in 2022. His consulting activities include feasibility studies, valuations and asset management primarily in countries throughout Europe. Prior to joining PKF hospitality group, Cerretani worked for 13 years in revenue management for independent and branded luxury hotels where he gained knowledge in forecasting, market analysis and operations.
Cerretani was also involved in numerous rebranding projects throughout Italy with different hotel brands. He has a bachelor degree from the Cornell University School of Hotel Administration in Ithaca, NY and is an active member of the Cornell Hotel Society alumni network in the AlpAdria and Eastern Europe Chapter.
Cerretani teaches revenue management courses at the University of Bari.
'With Luca we have a proven expert of the hospitality industry in Italy on board. In addition, he will support us in our pan-European mandates. We are very much looking forward to working with him,' said Christian Walter, global CEO PKF hospitality group.
Said Cerretani: 'I am looking forward to this new challenge. In addition to the location in Milan, we are planning to open a branch office in Rome.'
PKF added that it was planning to open an office in Rome this year. The Roman hotel market is in a signficant expansion phase, with new five star properties set to open in the next few months from Robert de Niro's Nobu Group and the Rome Edition, a tie up between Ian Schrager and Marriott International.
