Multi Corporation - Blackstone's retail property platform in Europe - has scored six ICSC Solal Marketing Awards at the annual ICSC European Marketing Conference in Vienna.
The Amsterdam-based shopping centre specialist won two gold and four silver Solal Marketing Awards, more than any other company nominated for the second consecutive year.
'We are extremely proud that the ICSC felt that we deserved six awards this year. This is a wonderful recognition of our mall management marketing work in driving footfall and engaging with our communities,' commented Josip Kardun, CEO Multi Corporation.
The Gold Solal Awards in the categories Corporate Social Responsibility and Customer Services went to Forum Bornova, managed by Multi Turkey, for its campaign to celebrate its 10th anniversary and for the launch of a new customer pet drop-off service. Multi also won four Silver Awards in the categories Sales Activation, Corporate Social Responsibility and Brand Awareness & Repositioning.
The ICSC Solal Marketing Awards recognise best practice and marketing performance in retail marketing across Europe and South Africa.
