Multi Germany wins first ICSC Community Support Award

The International Council of Shopping Centers (ICSC) has presented its first European Community Support Award to the German subsidiary of shopping centre development specialist Multi Corporation. The ICSC said Multi Development Germany won for its 'Multi Talent Programme'.

The initiative was designed for unemployed young people, aged 16 to 20, who have little or no education. In less than 12 months, the participants received a combination of on-the-job training and classes in German, Mathematics and Social Behaviour. The ICSC said the programme was very effective and had a multitude of positive impacts on the community. The participants included 200 young people in Dresden and 70 in Duisburg. Of the first 36 individuals who participated in Duisburg, 31 received the job that they applied for.

Multi Development Germany presented with the award during the European Solal Marketing Awards Ceremony on 12 June in Prague.

The ICSC said it established the European Community Support Award to encourage and recognise outstanding community support by a shopping centre or shopping centre development or management company in Europe.