Swedish pension fund AMF has announced that its retail scheme MOOD Stockholm attracted 90,000 visitors during its opening weekend in late March.
Swedish pension fund AMF has announced that its retail scheme MOOD Stockholm attracted 90,000 visitors during its opening weekend in late March.
MOOD Stockholm is the first new retail development in the Swedish capital in over 20 years.
The three-zone scheme offers around 60 retail and leisure units over 10,000 m2 and is located in the financial district of Stockholm city centre.
MOOD Stockholm aims to deliver something 'beyond shopping' and has taken inspiration from airports and hotel lounges to create a unique experience for visitors. 'This approach has already been particularly successful and well-received on the international stage, allowing us to attract and introduce brands to Sweden and Stockholm that are completely new to the domestic market,' said Karolin Forsling, head of retail at AMF Fastigheter, the pension fund's real estate division.
