Reed Midem, organiser of the Mipim and Mapic real estate events, has announced it will launch a European proptech fair next June.
The new, two-day event, Mipim PropTech Europe, will be held in Paris on 19-20 June 2018. 'New tech companies are rapidly proving the importance of their ideas within the global real estate industry,' said Filippo Rean, head of real estate markets, Reed Midem.
'The growing interest of the real estate industry for the tech sector that we have been addressing these past years at MIPIM in Cannes, coupled with the success of the first two editions of the PropTech Summit in New York, has encouraged us to bring a dedicated event in Europe.'
Reed MIDEM launched the first Mipim PropTech NYC Summit in 2016, in partnership with MetaProp NYC. In October 2017, the second edition of the New York Summit saw 820 delegates representing 550 firms from 33 countries in attendance.
Mipim PropTech Europe will expand the New York concept to include a significant exhibition zone for tech companies and startups to showcase their latest projects and ideas.
It plans to cover real estate's complete value chain and asset classes including residential, offices, retail, hotel and leisure and industrial property. Tech sectors that will be represented include property analytics and data, investment and crowdfunding, smart cities, building technology, workflow solutions, BIM, 3D/Virtual Reality and blockchain.
'The real estate industry may have been slow to adopt new technology into its strategic thinking but that is changing fast and the real estate tech industry is maturing quickly,' added Rean.
'In Paris next year, Mipim PropTech Europe delegates from a real estate background will discover some of the most innovative tech solutions coming to market. At the same time, tech startups and companies will access the legacy property sector to accelerate their development,' Rean concluded.
Reed Midem's other events include Mipim in Cannes, Mipim UK, Mipim Asia Summit and the Mipim PropTech NYC Summit.
