Measurabl, an ESG data management platform for real estate, has announced the appointment of Edward Allen as its new chief revenue officer (CRO).
Allen’s hire comes as the company continues to rapidly scale and deepen its team, driven by the rising demand for investment-grade sustainability data and analytics solutions. Over the past 12 months, Measurabl launched its new data platform, Measurabl Quantum, dubbed the world’s first real estate sustainability cloud, and completed a further Series D funding round.
Allen brings nearly three decades of expertise in driving revenue growth across the real estate, financial technology, data, and sustainability sectors.
As CRO, he will oversee Measurabl’s global sales, account management, partnerships, revenue operations, and solutions engineering, and implementing Measurabl’s customer-first growth strategy. Allen’s experience on Wall Street not only provides him with a strong foundation in capital markets, but also is a testament to his skills in building and nurturing client relationships.
'With Edward’s extensive background in capital markets, we are confident that he will accelerate Measurabl’s global expansion while delivering exceptional value across owner, operator and investor segments,' said Maureen Waters, president of Measurabl.
'His expertise in capital markets, particularly from his time at MSCI and Goldman Sachs, gives him a unique insight into how our customers can leverage sustainability data to meet their sustainability and financial goals. His customer-first approach will help strengthen our go-to-market strategies, solidifying Measurabl’s position as the leading ESG data platform in real estate,' Waters added.
Before joining Measurabl, Allen spent 20 years at MSCI, where he held multiple senior roles, most recently serving as managing director and head of client coverage for the Americas in the ESG & climate business.
In this role, he led a 75-person team focused on delivering ESG and climate data, analytics, and solutions to institutional investors, asset managers, banks and insurers across the Americas, helping them make better informed investment and risk management decisions.
'I’m thrilled to join Measurabl at such a critical time for both the company and the broader real estate industry,' Allen said. 'As sustainability becomes a core financial metric, companies have recognised that robust material non-financial data is a driver of long-term value creation.'
