Polish clothing brand Reserved has close to 500 stores in 11 countries in Europe and is eyeing further expansion.
Polish clothing brand Reserved has close to 500 stores in 11 countries in Europe and is eyeing further expansion.
BACK TO THE BEGINNING
Reserved is one of the most successful clothing brands to come out of Poland. It is the flagship brand of LPP SA, a company based in Gdansk and quoted on the Warsaw Stock Exchange, which also owns and distributes the brands Cropp, House, Mohito, Esotiq, Rene Vilard, Henderson and Promo Stars. However, the Reserved brand represents nearly 50% of LPP SA’s total retail sales.
LPP is now the biggest clothing chain in Poland and an important player in the international apparel market. The first Reserved store opened in 1998 and by 2002 it had entered the Lithuanian, Ukrainian and Slovakian markets.
ON OFFER TODAY
Reserved offers fast fashionable clothing and shoes for men, women and children in smart, casual, street and young fashion lines. It also aims to promote talented designers.
WHERE TO TOMORROW?
LPP is planning further expansion of its Reserved brand across Western Europe, the Balkans and Arab countries, according to retail experts. It already has a considerable presence in Poland and neighbouring Eastern European markets (Czech Republic, Slovakia, Hungary, The Baltics, Ukraine, Russia and Romania), recently opened its first German store and is looking to expand there too. According to reports, Reserved will open in Westgate Shopping City, Zagreb, Croatia in March 2015, after signing a lease agreement for 3,800 m2 of retail space and plans to open between 5-10 shops across that country.
Sales: At the end of the second quarter of 2014, the retail sales revenue of the Reserved brand was PLN 576,1mln
Nr of stores worldwide: Close to 500 stores across 11 European countries.
Nr of employees worldwide: Not available
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