Reed Midem, organiser of the Mipim and Mapic real estate trade shows, is to launch a new retail property fair in Shanghai, China, next year.

Reed Midem, organiser of the Mipim and Mapic real estate trade shows, is to launch a new retail property fair in Shanghai, China, next year.

The two-day event, to be held on June 11-12, will bring together international and regional retail brands with Chinese shopping mall owners/developers operating in China.

‘The growth of disposable income in China has led to a boom in retail business and a surge in the development of world-class shopping malls throughout the country. The strong demand from Chinese customers for international brands coincides with these brands’ desire to enter the dynamic Chinese market,’ said Mapic director Nathalie Depetro.

‘Since it was launched in 1995, Mapic has provided a platform for international real estate and retail companies to do business. The growth of China’s retail sector makes this the right time to bring together international and regional retailers to do business with China’s shopping mall owners,’ added Filippo Rean, director of Reed Midem’s real estate division.

Besides its flagship international Mipim event in Cannes, Reed Midem also organises the Mipim Asia and Mipim UK shows as well as the upcoming Mipim Japan convention.