European outlet specialist Neinver has announced at the Mapic retail real estate fair in Cannes that has developed an omni-channel strategy to its centres.

European outlet specialist Neinver has announced at the Mapic retail real estate fair in Cannes that has developed an omni-channel strategy to its centres.

The second-largest outlet operator in the European mark said The Style Outlets platform’s new omni-channel eCRM system consolidates data about each customer, no matter which digital or physical access channel they choose. This will facilitate personalised communication with each shopper and contribute added value to the brands’ business strategy.

'We’re living through a true digital revolution, and retail must evolve and innovate to combine new technologies with traditional channels, said Iñigo Pastor, Neimver's digital business & strategy director. 'As a benchmark company among outlet operators, we are committed to satisfying our customers’ needs by letting them connect to brands at any time through any channel, while also optimising their interaction with the brands, thanks to first-rate data.'

Founded in Spain, Neinver manages 15 centres with a total of 317,800 m2 under The Style Outlets and Factory brands in France, Germany, Italy, Poland, Portugal, Spain and The Netherlands.