Corio is supporting moves to bring the pop-up mall to Continental Europe. The Amsterdam-listed shopping centre investor has signed an agreement with Boxpark to explore the expansion of the concept in European markets.
Corio is supporting moves to bring the pop-up mall to Continental Europe. The Amsterdam-listed shopping centre investor has signed an agreement with Boxpark to explore the expansion of the concept in European markets.
The pair said there is an increasing demand and opportunities for flexible and vibrant shopping locations.
Boxpark will open its first pop-up mall in December 2011 in Shoreditch, London. The mall consists of more than 60 'box shops', including restaurants and leisure facilities, situated in a unique sea container based scheme.
The leasing, marketing and operational management is done by Boxpark who managed to attract a specific set of international, renown and niche retailers like Nike, 55 DSL, Puma, Lacoste, Dockers, New Era, North Face and Vans.
Corio and Boxpark signed a cooperation agreement during the Mapic retail real estate fair in Cannes.
Gerard Groener, Ceo of Corio, said: 'Combining the entrepreneurship and retail expertise of Boxpark with the location network and financial strength of Corio will provide cities with vibrant areas and retailers with a showcase and a way to grow their business. And it will enable Corio to use the new trends in their shopping centers to enhance the Favourite Meeting Place philosophy'.
