Pop-up stores have already sent the retail establishment reeling, but it is set to be rocked again by another revolutionary phenomenon: the pop-up mall.
Pop-up stores have already sent the retail establishment reeling, but it is set to be rocked again by another revolutionary phenomenon: the pop-up mall.
What has been billed as the world’s first example of this innovative retail concept opened its doors in Shoreditch, East London in early December and the developers - UK-based Boxpark - are now looking at the Continent to try the concept out there as well.
Boxpark already has a Continental European partner: Dutch listed retail specialist Corio.
‘Combining the entrepreneurship and retail expertise of Boxpark with the location network and financial strength of Corio will provide cities with vibrant areas and retailers with a showcase and a way to grow their business,’ Corio’s CEO Gerard Groener said at the signing of a cooperation agreement with Boxpark during the Mapic retail real estate fair in Cannes.
Boxpark’s pop-up mall concept is based on discarded shipping containers stacked on top of each other over two levels. The phenomenon is not entirely new: student apartments and offices consisting of piled-up containers are already part of the urban landscape in cities such as Amsterdam and London.
The full article appears in the December edition of PropertyEU Magazine. Click on the link below to subscribe
