London Designer Outlet (LDO) in Wembley Park, London, has appointed Daniel Tomkinson, the former chief executive of the Covent Garden Market Authority (CGMA), as its new general manager.
The appointment comes as London Designer Outlet sees sales approach pre-pandemic levels, having taken on a raft of new brands over the course of the past two years, according to asset manager Realm.
At his previous role at CGMA, Tomkinson led the strategic direction of the iconic London horticultural market, driving through a £300 mln redevelopment.
The industry veteran also has almost a decade’s worth of experience at Savills, where he was centre director for the Eden Shopping Centre in High Wycombe and led the 850,000 ft2 shopping flagship to trading success.
Part of specialist outlet operator and London Designer Outlet’s asset manager Realm’s team, Tomkinson will be responsible for the management of London Designer Outlet and of new retail at Wembley Park, the neighbourhood created by developer Quintain.
Said Tomkinson: 'Having looked after one iconic and historic London landmark, New Covent Garden Market, it is hugely exciting to be a part of the journey of another, Wembley Park, as it develops as one of the capital’s shopping, dining and living hotspots.
'Having welcomed a suite of new brands with more on the way and trading at an impressive level, London Designer Outlet is building on its credentials as the capital’s leading fashion and lifestyle outlet centre and one of the most successful in the UK, and I am looking forward to being a part of its next chapter.'
Tomkinson commences in the role in December, as existing general manager Sue Shepherd leaves the business after eight years – having been general manager since LDO opened – to set up an executive coaching business supporting senior leaders.
