La Française has announced the appointment of Philippe Peirs as head of the company´s international real estate development division.

La Française has announced the appointment of Philippe Peirs as head of the company´s international real estate development division.

Peirs previously worked for Société Générale for 20 years and has a long track record in the property industry. In his last position as managing director and head of private equity fundraising group, Peirs was instrumental in developing private fundraising advisory services for third/party investors that focused on European real estate, infrastructure and renewable energy.

In his new position, Peirs will operate out of London in tandem with La Française´s UK-based partner Forum Partners and pursue pan-European, Middle Eastern and Asian development opportunities. 'La Française is truly going in new directions and innovating in real estate asset management. The group has ambitious international development plans, and my arrival, which coincides with the capital stake taken in Forum Partners, clearly reflects the group’s commitment,' Peirs said.

Philippe Lecomte, CEO of La Française AM International and head of institutional development (France and International) said Peirs was a valuable addition to the company's international development team. 'Having lived in London, the international real estate hub, for the past 15 years, he has a full grasp of what motivates real estate investors. His extensive network should also contribute solidly to the funding of real estate transactions and future product launches. He’s a perfect match for the job.'

Peirs graduated from ESCP and has a master of science in finance from London Business School.

See the related articles below for further details about the alliance with Forum Partners.