Klépierre, the Paris-listed retail specialist, has launched a new logo.
Klépierre, the Paris-listed retail specialist, has launched a new logo.
The move fits in with its strategy to adopt a uniform branding for all of its 100%-owned subsidiaries and reinforce its positioning as a pure player in the shopping centres segment.
The new logo capitalizes on the ‘highly architectural’ letter K, as in Klépierre, evoking a set of building blocks and symbolizing movement toward the future, innovation and performance, the company said. Klépierre is a connected brand, plugged into the times, as illustrated by the plug shape, which underscores its role as a catalyst in the encounter between retail brands and consumers.
An interview with Klépierre's CEO Laurent Morel appears in the January/February edition of PropertyEU Magazine.
