Jones Lang LaSalle rebrands as JLL

Jones Lang LaSalle has rebranded as 'JLL' and introduced an updated logo.

'Shortening its name to JLL is a natural evolution of the firm’s historically rich brand, recognising that it is a truly global company located in multiple markets,' the Chicago-based global property services group said.

The rebranding also represents an adaptation to different communication styles in different countries, languages and channels, and especially the use of digital and online, it added.

Charles Doyle, chief marketing and communications officer at JLL noted: 'JLL is easily pronounced, remembered, visible and representative of our firm wherever we serve our clients around the world.'

The JLL name and new logo will be rolled out globally over the next two years. The firm's legal name, Jones Lang LaSalle Incorporated, and the name of its wholly owned subsidiary, LaSalle Investment Management, will remain unchanged.