Advisor JLL has appointed Heidi Schmidtke as head of Operator Selection in its EMEA Hotels & Hospitality business.
In this role, Schmidtke – based in Germany, will lead a dedicated team and establish JLL’s EMEA Hotels & Hospitality business line as a first mover in the industry to launch an Operator Selection platform.
This service will enable clients to unlock value from hotel and hospitality assets within their portfolios and for new projects alike. The selection of the best suitable operating partner and the negotiation of competitive contractual terms will enhance the profitability of the client, increase the liquidity for the assets and align stakeholders behind investment objectives.
Schmidtke has a significant track record with more than 15 years of experience in the hospitality and capital markets business. She holds the position of managing director of Hotels & Hospitality at JLL, where she continues to be leading advisory and investment sales activities across German-speaking countries.
During her career, she also worked for Art-Invest Real Estate, where she looked after the asset management of the group’s hotel funds and gained extensive expertise in managing mixed-use properties. Furthermore, she was involved in development projects and is adept with projects involving a change of use.
She will continue to report to Will Duffey, Head of EMEA Hotels Capital Markets.
