IVG Institutional Funds has been renamed as Triuva in an effort to highlight its independence and move away from the branding of its largest shareholder, IVG Immobilien.
IVG Institutional Funds has been renamed as Triuva in an effort to highlight its independence and move away from the branding of its largest shareholder, IVG Immobilien.
The new look, which is effective immediately, conveys 'the company's DNA', according to CEO Steffen Ricken.
'With the name Triuva and the new design, we want to clearly document our exclusive focus on the interests of our investors and business partners to the outside world as well. We believe that the new overall look [stands for] a long tradition on the one hand and enormous innovation on the other,' commented Ricken.
The word Triuva is derived from the Middle High German word for sincerity, reliability and loyalty. IVG Immobilien bought the majority of Triuva in 2006 and the company has continued to improve its operating earnings in the recent past.
'This development was taken into account in the organisational model as part of the comprehensive restructuring of the Group,' the company said in a statement.
IVG Immobilien decided to retain ownership of its institutional funds business in late 2014.
