Italian real estate company Gruppo Statuto has reached an agreement with The Whiteley London to purchase Six Senses London for £180 mln (€211 mln).

Six Senses London

Six Senses London

Six Senses will be responsible for the management and branding of the 109-room hotel under a 30-year agreement, with the potential for extension.

Slated to open in early 2025, Six Senses London will occupy a restored art deco building within The Whiteley complex. The hotel will blend modern luxury with the building's original features, such as the grand staircase that graces the lobby.

Furthermore, Six Senses London will offer 14 branded, fully furnished luxury residences (one or two bedrooms each), providing residents with modern living and the full range of Six Senses services.

The Whiteley itself will encompass 139 residences serviced by the adjacent Six Senses hotel, providing residents with numerous services and amenities, along with a selection of carefully chosen retail tenants.

Adam Goldin, head of UK, C C Land commented: ‘Gruppo Statuto has a unique vision for luxury brands having acquired a strong portfolio of leading international hotels across Europe. Six Senses London benefitted from high investor demand but, given the existing relationship with the Six Senses brand and track record of relevant experience, Gruppo Statuto proved the right fit as a long-term custodian.’

Giuseppe Statuto, owner Gruppo Statuto added: ‘With this specific deal in such an international city, we are proud to be a player in the first Six Senses London opening, providing international travellers a new iconic experience. Our strong bond with hospitality brands in the luxury segments continues in its growth. Furthermore, Gruppo Statuto is strengthening its role in the European market, with such an important milestone as London.’

The project is being spearheaded by development manager Finchatton, alongside joint venture investment partners Mark and C C Land.

The Whiteley enlisted Spartan Advisors and Taylor Wessing to handle the sale, while Gruppo Statuto was advised by Baker McKenzie.