Representatives from established international brands such as La Perla and Desigual will speak at this year's European Outlet Conference of the International Council of Shopping Centers (ICSC). The event, which last year drew senior industry representatives from more countries than any other outlet conference, is being held this year from 12-14 October at the Meliá Milano Hotel in Milan .
Representatives from established international brands such as La Perla and Desigual will speak at this year's European Outlet Conference of the International Council of Shopping Centers (ICSC). The event, which last year drew senior industry representatives from more countries than any other outlet conference, is being held this year from 12-14 October at the Meliá Milano Hotel in Milan .
Many other international brands will also be in attendance at the meeting. Delegates will hear from eBay executive Nicholas Illidge how this online distribution channel can work in conjunction with bricks-and-mortar stores. Illidge will discuss inventory management, payment, marketing and policing pricing claims.
As the global trade association of the shopping centre industry, with more than 60,000 members, ICSC supports members in their own countries, across Europe and globally, providing connections and business opportunities as well as unique access to retail organisations and intelligence from across the world.
At the 2010 ICSC European Outlet Conference, run in association with International Outlet Journal and Value Retail News, new research on top performing outlet centres across Europe will be presented and more international brands will tell ‘Why Brands Love Outlets’ and present their expansion strategies.
Sessions on outlet centre marketing, activities in China, Russia and Egypt, information-gathering through new technology, outlet centre investment strategies and an outlet centre tour are all on this year’s conference schedule.
Neil Thompson, chief executive officer of Fashion House and chair of the ICSC Outlet Conference programme planning committee, said: 'Like traditional shopping centres, outlet centres continue to evolve, and it’s essential that the industry is well-informed to keep their outlet centres relevant and exciting. This year we have a fantastic line-up of brands and industry speakers, and with eBay coming forward to present their plans, this is going to be the most fascinating outlet conference yet. With more retailers expressing their intention to attend, there will be more leasing business done this year, too'.
To register for the conference: WWW.ICSC.ORG/2010EOS OR CALL +44 20 7976 3102
