Limehome, the tech-enabled provider and operator of holiday homes in Europe, is expanding into three new countries, namely Italy, Greece and Switzerland.
The hospitality tech company has signed locations in Rome, Milan, Salerno, Maiori, Athens, Piraeus and Zurich. Five years after its launch, the Munich-based company is present in ten European markets with more than 5,000 apartments.
Rome and Athens are among the most popular travel destinations in Europe while Milan, Piraeus and Zurich are important national economic hubs. The Amalfi Coast has long been a favourite with international and local visitors alike.
Limehome said that the market entry in the countries' major cities would be followed in the future by locations in regional centres and smaller strategic business and leisure destinations.
Limehome CEO Dr. Josef Vollmayr said: 'The long-term objective is to offer our exceptional guest experience throughout Europe.
'Italy and Greece are evergreens of leisure tourism and an important part of our expansion strategy in Europe. As one of the leading financial centers in Europe, Zurich is a particularly interesting business location for our business guests.'
He added: 'Greece has seen a strong influx of international businesses and has great catch-up potential in terms of its economy. We see great opportunities for our business model in both markets and aim to rapidly expand our offering in both countries.'
Ricky Bichel, head of international expansion at Limehome, said: 'To become Europe's leading serviced apartment provider, entering three markets is a big step in our expansion strategy.
'When we look at new markets, we pay particular attention to the long-term prospects. This means that we are not only interested in single projects. Instead, we are looking for partners with whom we can be successful in the long term.
'We already are in promising talks with partners in Switzerland, for example. But there is much more potential for serviced apartments: we are currently looking for new projects in more than 500 locations across Europe.'
In Rome, Limehome is opening a location in the San Lorenzo student district near La Sapienza University and Rome Termini Central Station. In Milan, Limehome’s first location will be in Porta Nuova.
limehome is also extending its premium services to Salerno and the Amalfi Coast. The property in Salerno, a former hotel with direct access to the seafront, will be restored to its original hospitality purpose.
In Greece, limehome has signed leases for four locations. In Athens, the apartment provider has selected one property in Exarchia, which is known for its nightlife and cultural activities. In Piraeus, limehome will be present in three locations.
For its market entry into Zurich, the hospitality tech company has secured a project in Kreis 1 in Zurich’s old town together with a Swiss investor group.
