Abercrombie & Fitch has confirmed it is bringing the Southern California lifestyle to Germany with the opening of the first Hollister store at the shopping centre MyZeil in Frankfurt.
Abercrombie & Fitch has confirmed it is bringing the Southern California lifestyle to Germany with the opening of the first Hollister store at the shopping centre MyZeil in Frankfurt.
A Hollister representative said, 'We’re excited to bring our German fan-base their very own store where they can go and experience the brand first hand.'
Hollister's launch in Germany is part of the company's international expansion plans, which also include opening two Abercrombie & Fitch flagship stores in Milan and Tokyo in October and December respectively.
MyZeil, developed by MAB Development Deutschland, is part of PalaisQuartier, which, in addition to the shopping centre, comprises the neighbouring office tower, the adjacent Hotel Jumeirah Frankfurt and Palais Thurn und Taxis.
