Ahead of this year’s International Hotel Investment Forum in Berlin, Hilton has announced that it has passed the milestone of 100,000 rooms trading across its Europe, Middle East & Africa portfolio.
'Reaching 100,000 trading rooms is a significant milestone for us as a company, particularly given the quality and breadth of Hilton’s portfolio in the region. Our development journey in EMEA continues to set the pace for the industry - with over 60% of our pipeline rooms already under construction,' commented Patrick Fitzgibbon, senior vice president, development, Europe, Middle East & Africa, Hilton.
In EMEA, Hilton has added more than 20,000 rooms in the past three years, a trend which is set to continue with around 40,000 rooms currently under construction and expected to open by the end of 2020.
The company plans to double the number of Hampton by Hilton and Hilton Garden Inn hotels over the next three years, as well as developing its other franchises. This year saw the DoubleTree by Hilton brand open its 100th property in the region, the DoubleTree by Hilton Madrid Prado (pictured), while Curio – a Collection by Hilton has already accumulated 16 trading and pipeline properties in EMEA.
'In the last decade we have introduced five new brands to the market which have allowed us to kick-start growth in a variety of segments, with our mid-market and economy brands now trading or under development in more than 200 locations,' added Fitzgibbon. 'We have also successfully launched our collection brand, Curio, as well as continuing to build our core Hilton brand and luxury offering. Owners of our hotels were rewarded with the highest occupancy rates recorded in our history across the globe last year, 2017 is set to be another milestone year for Hilton in EMEA.'
