Hilton Hotels Corporation has entered into a franchise license agreement with Turkish operator Durmazlar Makina Sanayi ve Ticaret to open two new hotel properties in Bursa, in the northwest of Turkey.
Hilton Hotels Corporation has entered into a franchise license agreement with Turkish operator Durmazlar Makina Sanayi ve Ticaret to open two new hotel properties in Bursa, in the northwest of Turkey.
The 170-room upscale Hilton Bursa Convention Centre and 106-room Hampton by Hilton Bursa will be located next to each other and will represent the first dual-branded development in the country by HHC, as well as the Turkish debut of the company's Hampton by Hilton brand. It will also see the hotelier operating a choice of four different hotel brands in Turkey, reflecting Hilton's commitment to growing its presence in key strategic markets.
'It is clear that there continues to be significant potential to develop the hotel sector across Turkey and fulfil demand for quality accommodation in key Turkish cities and regional locations,' said Patrick Fitzgibbon, senior vice president development, Europe & Africa. 'This agreement will enable us to continue to accelerate our expansion plans through the introduction of our extensive Hilton Family of Hotels.'
