Hammerson has appointed Sarah Tinsley as director of marketing and placemaking, in a newly created, consumer-facing role.
Tinsley will lead Hammerson’s direct customer marketing, brand experience, digital, activations, partnerships, brand feedback and customer feedback teams.
Working with Hammerson’s urban estates and pipeline of new development and repositioning projects, Tinsley will drive integrated placemaking initiatives, marketing campaigns, events, and content across a variety of channels.
Harry Badham, chief development and asset repositioning officer at Hammerson, commented: 'People are engaging with the virtual and the physical world in new ways and for us to remain successful, it is increasingly important for us to amplify the character of our places and to communicate with our customers in innovative and relevant ways.
'Sarah has built brands over her career that have been at the forefront of consumer trends, using unique experiences and digital channels which we think are more relevant now than ever. We are delighted to welcome Sarah to our team.'
An award-winning marketing professional with over 20 years of brand-building and content creation experience, Sarah joins Hammerson from Quintain, where she spent two years scaling the company’s consumer residential brand, as part of its £5 bn Wembley regeneration project.
Prior to this, she worked for seven years at Whitbread Restaurants, supporting the company’s product innovation. Before that, Sarah spent over six years at Red Bull, including as head of entertainment marketing.
Said Tinsley: 'I’m delighted to be working alongside Harry and the Hammerson leadership team to help define and deliver placemaking across the portfolio through closer collaboration with brands and customers.
'Our focus will be on finding innovative ways to engage with consumer brands and retail partners to generate rich experiences and content for our existing and potential audiences, which in turn will drive the reasons to connect and visit our destinations.'
