London and Los Angeles-headquartered real estate manager Global Mutual has hired Alexandra Petit in the newly created role of head of research and insights.
As of 27 September, Petit's remit will span all asset classes. Her expertise in the field of data and analytics will support decision making across the Global Mutual client roster, to help guide asset selection and management strategies to optimise the user experience.
Petit joins Global Mutual from Landsec where, as head of research, she has been responsible for developing its insight strategy and implementing analytics platforms to drive data-led decision making during her four-year tenure, reporting directly into the Landsec executive team.
Prior to this, Petit worked at Hammerson for 10 years as group head of insights, where her research and analysis were fundamental in driving the commercial asset proposition and sales growth initiatives grounded in clear insights into consumer behaviour and retail trends.
Mark Carrington, managing director at Global Mutual, said: 'Throughout her career, Alex has garnered an outstanding reputation on the strength of her expertise and track record.
'Our decision to appoint Alex reflects the growing appetite within the global investment community for detailed qualitative and quantitative insights into all aspects of asset performance and human behaviour.
In an era in which consumer behaviours are changing at a faster pace than ever, in response to macro-economic, social and lifestyle shifts, we must remain on the front foot to react to demographic movements that can inform strategy and enhance both asset and operational performance.
'As we continue to grow our business, targeting opportunities in UK and Continental Europe, such insights will bring additional value for our clients and offer a vital source of competitive advantage. We are delighted Alex is joining the GM family.'
Petit said: 'The opportunity to work within the Global Mutual team and to establish a dedicated in-house research and insights function to inform investment and operational decision making was too good to miss.
'I believe my expertise will enable me to make an immediate impact across the Global Mutual portfolio, which offers a great deal of variety in terms of geography and sectors.
'The sheer breadth of exposure will present significant opportunities to add value for our clients through an exciting mix of research and insights, making for a truly stimulating environment in which I can continue to grow and develop as part of an exceptional team.'
Global Mutual invests in, operates and develops real estate and operational businesses on behalf of institutional and private capital. The business currently manages £5 bn (€5.6 bn) of assets across a broad range of sectors across Europe and the US.
