Franchisees could occupy up to 20% of lettable area in local shopping centres in the Czech Republic in two to three years, according to Martin Kubik, head of Asset & Property Management at DTZ. 'Thanks to the franchise system, new retail chains which are considering entering the local market can do so more rapidly,' he said.
Franchisees could occupy up to 20% of lettable area in local shopping centres in the Czech Republic in two to three years, according to Martin Kubik, head of Asset & Property Management at DTZ. 'Thanks to the franchise system, new retail chains which are considering entering the local market can do so more rapidly,' he said.
Cosmetics, gastronomy, services such as tourism, hobbymarkets and more recently also consumer electronics are some segments in which franchising is expanding despite the current economic climate. This new trend could greatly help diversify the Czech retail market, Kubik added.
'The concept of franchising is particularly interesting for companies that require personal attention, care and a guarantee of the owner, not just of the employees. This is evident from the example of CK Fischer, which increased its turnover substantially from improved sales in its branches after the establishment of a franchise network,' Kubik noted.
New franchise concepts looking at the Czech Republic or preparing to enter are Australian gastronomy brands Sunshine Kebab, Gloria Jean's Coffee, Boost Juice, Asagao, Chocolate Graphics and the French brands Sergeant Major (children's fashion), Descamps (home textiles), Devianne (male, female fashion) and Les Néreides (jewellery). The US brands planning to expand into the Czech market are Shoebox New York (luxury women's footwear), The Athlete's Foot (sports shoes), and Carl's Jr from the network CKE Restaurants.
