Independent asset manager Fiera Capital has announced the opening of a new office in the Hague in the Netherlands.
The activities planned to be conducted from the office are subject to regulatory approval.
The Hague office will be led by Jeroen van Rooij, who has been appointed to the newly created role of head of Benelux and Nordics distribution.
He will report to Klaus Schuster, executive director and chief executive Officer, EMEA.
As the company’s fifth location in EMEA, the Hague office continues Fiera's EMEA expansion plans.
It will serve as the primary hub for Fiera Capital’s clients and investors in Benelux (Belgium, the Netherlands and Luxembourg) and the Nordics (Norway, Sweden, Denmark, Finland and Iceland), providing a dedicated presence on the ground.
Said Schuster: 'Our Dutch office opening is the next step in the growth of our rapid expansion in the EMEA region, with successful launches in Switzerland and Abu Dhabi in February this year.
'I believe Fiera is well-placed to tap into latent demand among institutional investors to diversify their asset allocations and, by extension, their public and private markets exposures.
'I am pleased to welcome Jeroen to our firm and look forward to working closely together to build Fiera Capital’s presence in the Benelux and Nordic markets.'
Added van Rooij: 'I am thrilled to be joining Fiera Capital at this exciting juncture in the firm’s growth.
'Fiera has a fantastic mix of both private and public markets strategies that will serve to meet growing demand for private market capabilities and hybrid assets in Benelux and the Nordics, particularly among institutional investors.
'Additionally, the firm’s commitment to prioritising ESG considerations and sustainability in its investment philosophy is closely aligned with the values of our target clientele in the region.'
With several decades of experience in the asset management industry, van Rooij brings extensive expertise in the Benelux and Nordic markets.
He will be responsible for driving strategic regional distribution initiatives and enhancing Fiera Capital’s profile locally.
Prior to joining the company, van Rooij spent over 11 years at Principal Asset Management, where he was responsible for all business development in Benelux as well as managing its country heads for the Nordics and France.
Previously, he held similar positions at Robeco Asset Management, SEI Investments, ING Investment Management and Goldman Sachs Asset Management, where he led all business investments in the Netherlands and Nordics.
