London-based lifestyle company, the Extreme Group, has teamed up with Baltimore-based Development Design Group to roll out Extreme's range of 'leisuretainment' facilities in retail malls in Europe, the Middle East, Asia and the US. The joint venture is targeting anchor retail malls, mixed-use and entertainment developments with such facilities as skate boards, climbing walls and surf waves.
London-based lifestyle company, the Extreme Group, has teamed up with Baltimore-based Development Design Group to roll out Extreme's range of 'leisuretainment' facilities in retail malls in Europe, the Middle East, Asia and the US. The joint venture is targeting anchor retail malls, mixed-use and entertainment developments with such facilities as skate boards, climbing walls and surf waves.
Announcing the venture at the Mapic retail fair in Cannes, the partners said they were already in talks on two projects in the US and Middle East.
DDG is one of the world's leading leisure design firms with award-winning projects around the globe including Ulker City in Istanbul. CEO Roy Higgs said the partnership represents 'a convergence of vision, energy, opportunity and execution.' 'This is about combining the Extreme brand and DDG's 150-strong creative team of architects, designers, graphic specialists and model builders' skills to compliment a number of projects and opportunities that both groups have happening around the world.'
Extreme Group CEO Al Gosling said the venture was 'another significant milestone' for the Extreme Group. 'DDG brings more than 20 years of experience dreaming, designing and creating memory-making destinations around the world and Extreme is very excited to have partnered with the global entity.'
