Messe München confirmed this week that Expo Real will go ahead as a face-to-face trade show on October 11-13, following the decision by the Bavarian state government to allow exhibition activities to resume from September.
‘The green light for restarting trade fairs has been given and Messe München has meticulously prepared for this moment. We are delighted to host Expo Real on site in Munich,’ said Klaus Dittrich, chairman and CEO of Messe München. ‘For many customers, preparations are already in full swing and the Bavarian state government’s decision provides us all the perspective we need. Further easing of travel and the steadily increasing vaccination coverage give us confidence as well. Our responsible protection and hygiene concept allows us to guarantee a safe trade show experience.’
As a pilot event, Messe München will also hold TrendSet at the beginning of July, testing hygiene and infection control measures so that the findings can be incorporated into the protocols for Messe München's events in the autumn. IAA Mobility will be the first major international event in Munich to open its doors on September 7.
The organisers will apply the so-called ‘3G rule’ (German: geimpft, genesen, getestet) to all Messe München events, meaning that only those who have been vaccinated, have recovered or been tested for Covid will have access to the fair ground. Other measures will include social distancing rules, special ventilation of exhibition halls, use of FFP2 masks, hygiene precautions, registration and thus traceability of all participants.
Expo Real will provide parts of the conference programme as live stream. Exhibitors will also be able to add business partners to online experts presentations, seminars or press events and make content available for download.
Exhibitor registrations at a stable level
Claudia Boymanns, exhibition director of Expo Real, said that registrations from exhibitors, especially from Europe, are currently at a stable level. ‘Due to the pandemic, Expo Real of course will not fully reach the levels of the record year of 2019, but we can again plan for six halls,’ she added.
Well-known companies from Germany, Austria and Switzerland as well as from Great Britain, Luxembourg, Portugal and Spain have already decided to participate, including the APO Projekt GmbH, B&L Real Estate, Bauwert AG, BentallGreenOak, Berlin Hyp, BPD Immobilienprojektentwicklung, Brownfield24, City of Prague, Deutsche Bank, Deutsche Hypothekenbank, Edeka, Garbe Industrial Real Estate, Signa Real Estate, Spirit Slovenia and Zech Group.
