Ex-footballer's fashion brand inks deal with Hines for first ever store on Oxford Street

Manière De Voir has signed a 10-year lease for the entire 5,189 ft2 (482 m2) of s retail space at 354 Oxford Street, named Oxbourne House, which Hines has redeveloped following its acquisition of the building from Transport for London (TfL), in 2018, on behalf of its Hines European value fund (HEVF 1).

The detached building includes a 25 metre double height frontage, with a bespoke fit-out. Manière De Voir was founded by Reece Wabara in 2013, who, until then, was best known for being a professional footballer, having played for England’s under-20 team, Manchester City, and Bolton Wanderers.

Wabara led the company in turning over £1 mln (€1.12 mln) in its first year. Manière De Voir now generates revenue in excess of £30 mln a year.

Emme Batten, director – asset management at Hines UK commented: 'Oxford Street continues to be one of the most iconic, popular streets in London and Oxbourne House represents a fantastic addition to the area.

'This leasing is a great example of our overall drive to attract best in class retailers to our assets to help enhance central London’s shopping experience, while demonstrating how successful retail companies are evolving to combine both physical and online stores.

'Manière De Voir’s decision to call Oxbourne House home is testament to the Capital’s strength as a retail destination.'

Said Wabara: 'We are delighted to announce Oxbourne House as our London Flagship store. We strongly believe that the balance between online and physical retail space is key to growing and solidifying a brand that stands the test of time.

'We hope to weave ourselves into the fabric of the high street’s resurgence, inspiring other successful online pure plays to become a part of the iconic location which is Oxford Street.'

The project architects are Fletcher Priest. Hines was advised by appointed leasing agents, Savills and Colliers.