Pan-European real estate investor Europa has appointed Julia Ashford as head of performance analytics in what is a newly created role designed to leverage the power of data analysis to further enhance performance.
Based in London, Ashford will provide the business with the bespoke analytical frameworks to measure and drive performance across Europa’s investments.
Ashford brings more than 20 years’ experience in performance analysis, financial modelling and accounting and joins from Patrizia where she most recently held the position of head of performance analytics.
She is also immediate past chair of the performance measurement committee at INREV. She started her career as an accountant and is a Fellow of the Association of Chartered Certified Accountants.
Rob Sim, managing partner at Europa, commented: 'At Europa we recognise the importance of data driven insights. I’m excited to announce the creation of this new role and welcome Julia to the team.
'Julia brings a wealth of experience in performance analysis within the real estate sector and this exciting, strategic hire demonstrates our commitment to driving performance while upholding investment excellence for our clients and their beneficiaries.'
Ashford added: 'I’m excited to join Europa to set up this new function and look forward to working closely with Europa’s fund management team to support the business’ investment goal of seeking mispriced risk.'
