Eurofund Group, the international investment and development company, has launched Tribu, its first boutique living concept.
Tribu is located in Kingston-upon-Thames in South West London, 30 minutes away from the city centre. Eurofund Group’s first hospitality experience, Tribu, offers boutique studios, designed for students and professionals seeking a different way of living.
The site offers housemates communal areas where they can connect and enjoy time together. The lower level hosts designated culinary areas, private soundproof booths in which to study, plus a cinema space.
The concept is equipped with integrated technology, with the Tribu App providing in-house services–including digital keys and the option to reserve work spaces. Other smart technology will include integrated sensors throughout the property providing data on occupancy and usage of rooms and energy monitoring.
Dan Sandford, CEO of Tribu, said: 'Tribu is a cutting-edge concept that provides a very interesting counterpoint to the current housing model for both students and professionals. Our goal is to bring together communities of like-minded people, while offering the highest degree of personalisation and exceptional attention to detail.'
Tribu spearheads Eurofund's new living strategy, now underway in the British capital. This comes after the company's expansion into new markets and its successes in logistics and retail.
In 2022, the company acquired Silverburn, Glasgow, making it Eurofund Group's first asset in the UK, and later in November, it signed another an agreement to acquire Parma Retail with the vision of turning it into Parma Promenade, its first asset in the Italian market.
Tribu's interiors have been designed by London interior specialists RAD Studio. The complex also offers a variety of boutique studios, ranging in style and size.
After Eurofund Group’s consolidation in creating successful and award-winning hospitality destinations - such as Ubbo, Portugal and Puerto Venecia, Spain - Tribu’s concept offers a solution to the growing demand for living spaces in London, where housing supply shortages, high interest rates, together with ever-rising home prices continue to push home ownership further out of reach, the firm said.
