The board of EasyHotel, part of the Easy family of brands that includes airline EasyJet, has appointed François Bacchetta as CEO, commencing spring 2020.
French national Bacchetta joins the 'super buget' hotel business from sister company EasyJet, where he has spent the last 15 years, most recently as EasyJet's country director for France and Italy.
Prior to EasyJet, Bacchetta held a number of senior marketing positions at global cosmetics group L'Oréal, including being responsible for territories in South East Asia, as well as Europe.
Commenting on the appointment, Harm Meijer, non-executive chairman of easyHotel and Icamap co-founder said: 'Following a comprehensive search, we are pleased that François is joining us to lead EasyHotel in its aspiration to become a European leader in the super budget hotel segment.
'He knows the Easy brand and understands its values extremely well. He also brings a wealth of experience in developing businesses, strategy, business optimisation, leadership, marketing and revenue management.'
Bacchetta added: 'EasyHotel is a business I greatly admire and I am thrilled to be appointed. With a strong hotel network established in the UK, I believe this is a very exciting time for the brand and I look forward to leading the expansion in Europe as the group seeks to become a leader in the budget hotel space.'
