Investment and real estate provider Domicil Real Estate and property manager Talyo Property Services have launched micro-living brand Elevon, together with agency Drid.
The micro-apartment portfolio of the Danish pension fund PFA, which Domicil manages on behalf of PFA, is to be marketed under this umbrella brand, consolidating the leasing activities and the marketing of the micro-apartments which target students and young professionals in particular.
'With Elevon we are creating a homogenous and modern brand presence for our micro-apartment offering. Target group-specific branding is helpful above all in the micro-apartment segment when it comes to the long-term leasing of properties,' said Henrike Pietsch, the senior asset manager responsible for the brand.
'Following the pandemic we have upgraded the portfolio and have already been able to achieve a significant increase in the occupancy rate. We expect that our branding strategy with Elevon will lead to greater interest in the properties and that this will be reflected in the occupancy rates.'
Domicil Real Estate purchased the micro-apartment portfolio MikroQuartier at the end of 2020 for PFA and placed the focus of its leasing activities on students and young professionals.
11 of the 13 properties owned by PFA will bear the name Elevon. These 11 properties were built between 1964 and 2019, and are distributed across sites in Hamburg, Hanover, Frankfurt/Main, Dieburg, Cologne, Weimar, Munich, Mainz and Berlin.
This part of the portfolio measures just over 34,000 m2 and encompasses 1,400 apartments. The largest property in the portfolio is Hühnerposten, an apartment building in Hamburg with a total of 353 apartments.
Talyo has recently reported that 88% of the portfolio is leased. An improvement in the service levels offered by the internet and meter-reading service providers has also been attained. One of the properties has already been able to install a desk manager, leading to a significant increase in the residential quality.
