Dico UK launches London’s first Versace branded residences

Luxury real estate developer Dico UK Property Holdings has announced the first of its fashion residences in London with a 50-storey, 360-unit project with interior designs by Versace.

The lobby, amenities and interiors for each property will be expertly designed and fitted out by Versace Home, the company said in a press release.

The development, located at Aykon Nine Elms, will also include a state-of-the-art gymnasium, indoor swimming pool and spa, an owners lounge, children’s play area, roof garden and cinema. All amenities will be designed by Versace Home.

Gian Giacomo Ferraris, CEO of Versace said: 'Versace is synonymous with fashion and luxury and its participation in the real estate business provides the opportunity to fully experience the Versace lifestyle. In recent years, the private residential projects have become a strategic part of the Versace world. Today, thanks to the collaboration with Dico UK Property Holdings Ltd and Damac - a developer who we have worked with for many years and who shares our vision for the highest standards - we bring the ultimate expression of Versace’s lifestyle to the very heart of London.'

Dico UK is a wholly-owned subsidiary of Damac International Ltd.

Aykon Nine Elms is located at the heart of London's Nine Elms regeneration area adjacent to Battersea, and overlooking the River Thames. The tower is due for completion in 2020.

The project combines a mix of premium penthouses, three-, two-, one-bedroom and Manhattan Studio units with City and river views along the Thames to the Palace of Westminster and the London Eye.

London continues to be one of the most sustainable real estate markets in the world, with solid year-on-year price growth circa 6% according to real estate advisory firm, JLL. Analysts expect house price inflation in the region of 5-7% in the coming years.

'There is a huge appetite from our current global customer base for luxury property investments in London,' said Hussain Sajwani, Chairman of Damac. 'Aykon Nine Elms presents an unrivalled opportunity for them to access the stable and established London market.'

Architecture firms Kohn Pedersen Fox Associates (KPF) and Turner & Townsend (TT) are both working on the project.

Damac is one of the largest luxury real estate developers in the Middle East region. After initially specialising in high-rise, luxury private apartment projects in Dubai, the company is now developing major master plan developments, golf course communities, hotels and hotel apartments across the region.

Aykon Nine Elms is not the first residential project collaboration between Damac and Versace Home. Damac Properties has already completed a Versace-branded tower on the banks of the Red Sea in Jeddah, Al Jawharah and will shortly complete a luxury tower in the centre of Beirut in Lebanon, also with Versace interiors.