Global advisory firm Cushman & Wakefield has created a partnership with MetaProp NYC, a US-based PropTech start-up incubator and accelerator, to serve its worldwide client platform.
'With the pace of change in the world today, we have to remain quick and agile to deliver value to our customers. We favour new organisational models that leverage strategic partnerships and reject our industry’s convention to self-perform every aspect of the value chain,' commented Brett White, chairman and CEO, Cushman & Wakefield. 'By partnering with some of the best and brightest minds in real estate technology, our partners succeed, and our clients succeed.'
Manhattan-based MetaProp, which calls itself a 'real estate technology nexus', invests in property technology start-ups and creates courses to help them grow. To date, it has invested in over 60 real estate tech companies. It runs 22-week accelerator and eight-week pre-accelerator programmes at Columbia University for nascent real estate technology businesses.
According to Cushman & Wakefield, the partnership will enable qualified startups to be matched with appropriate clients and business partners, gaining entry to the company's ecosystem.
'We believe in a "partner first" approach when it comes to the next generation of real estate innovation,' said Adam Stanley, global CIO and chief digital officer, Cushman & Wakefield. 'MetaProp immediately gives our professionals the broadest vision into the property tech space and supercharges our platform for analysing, partnering and implementing best-in-class real estate technologies from around the world.'
He concluded: 'We continue to find partnering the most advantageous strategy for this rapidly changing space. With hundreds of start-ups entering the commercial real estate ecosystem each year, the ability to pivot and exploit the best solution is greater if you are able to partner.'
