CBRE Investment Management has appointed Francesco Terra as retail consumer intelligence lead EMEA.
Terra will work closely with the heads of retail asset management and their teams, and will report to Eric Decouvelaere, head of EMEA retail operator division at CBRE IM.
Said Decouvelaere: 'Francesco’s years of experience in real assets market research and retail asset strategy across the EMEA region will bring added depth to the expertise of our EMEA Retail leadership team.
'It will assist our asset management team to appraise and deliver the potential of our shopping destinations more thoroughly. His appointment is another important next step for CBRE IM, as we continue to strengthen our operational capabilities.'
In his new role, Terra will be responsible for delivering consistent and efficient customer and competition intelligence across CBRE IM’s retail platform, whilst supporting the delivery of the company’s retail assets strategies.
In 2017, Terra co-founded UrbiStat International, a specialised market research agency that supports investment and property managers in the decision-making process, leveraging data collected with consumers.
Prior to this, Terra was competitive intelligence & services manager, EMEA, at Sonae Sierra. In this role, he was responsible for gathering and analysing information impacting the rental income of various property assets.
