Top global brokerage firms are planning a wave of IT investment to streamline their operations, PropertyEU reports in the November edition of the Magazine.

Top global brokerage firms are planning a wave of IT investment to streamline their operations, PropertyEU reports in the November edition of the Magazine.

Two decades after the industrialisation of the banking sector, the real estate advisory world is poised for a comparable development. That is the firm conviction of Christian Ulbrich who moved to London earlier this year as the new CEO EMEA of Jones Lang LaSalle.

A banker by profession, Ulbrich previously headed JLL's German business which he joined in early 2005. Ulbrich: 'The brokerage business revolves around people and client interfacing, but there’s a whole area of client non-facing which can be systemised. Invoicing, for example, is now done separately by each branch, in every country and region. But a client doesn’t mind if the invoice is sent from Hanover Square in London or Warsaw.'

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