Battersea Power Station Development Company (BPSDC) has appointed Meriam Lock-Necrews as its new head of residential.
Lock-Necrews, who has over 15 years’ experience in the residential property market and is a former partner and head of super prime residential development at Knight Frank, takes over the role ahead of the first residents moving into the Power Station this spring.
The converted Power Station building will include homes, offices – including 500,000 ft2 (46,450 m2) let to Apple for its new UK campus – shops, cinemas, bars and restaurants, as well as a six-acre Power Station Park on the banks of the River Thames.
Simon Murphy, BPSDC CEO, said: 'Meriam joins us at the most exciting time possible, with the long-awaited vision for the Power Station and the surrounding area becoming a reality.'
Despite lockdown restrictions, BPSDC has achieved over £150 mln (173 mln) of residential sales in the last 12 months, the firm said.
Murphy added: 'Testament to the global appeal of Battersea Power Station we have continued to see strong demand from buyers both in the UK and internationally. Meriam and the team are ideally placed to capture this interest and drive our sales and lettings operation forward.'
Lock-Necrews said: 'Leading residential sales at Battersea Power Station is a once-in-a-lifetime opportunity and I am thrilled to be joining the team at such a pivotal time.
'With 1,500 people already living at Circus West, the first phase of the project where a thriving and vibrant community exists, we look forward to welcoming the first residents into the Power Station in the next couple of months and Electric Boulevard later this year.'
Lock-Necrews joins BPSDC from Riverstone, the Goldman Sachs backed developer for people over 65, where she set up the sales & marketing operation as their chief commercial officer.
