AMF Fastigheter, the real estate arm of Swedish insurer AMF, has announced that two thirds of its MOOD retail development project in Stockholm has been leased.
AMF Fastigheter, the real estate arm of Swedish insurer AMF, has announced that two thirds of its MOOD retail development project in Stockholm has been leased.
MOOD is due to open in March 2012.
AMF Fastigheter also said the scheme will introduce several international fashion brands - including Armani Jeans, Napapijri and Scotch & Soda - to the Swedish market.
In addition, Scandinavian retailer Best of Brands will open a double-anchor store at the centre with one unit at each end of the scheme, offering designer fashion brands like Polo Ralph Lauren, Gant, Tommy Hilfiger, Hackett, Max Mara, Acne, and Diesel.
Best of Brands new city premises will stretch over 1,842 sq m and expand the retailers existing portfolio of two well-established stores outside of Stockholm in Sickla andVällingby. One of the two Best of Brands stores at MOOD Stockholm will be a two-floor-concept dedicated to women’s wear opposite the NK department store while the second two-level unit will focus on men’s fashion.
MOOD Stockholm offers a three-zone concept with an ‘Everyday’ area for on-trend, affordable retail brands, ‘Wishing’ for edgy, contemporary brands and ‘Desire’ for carefully selected high-end brands. Food is a key inspiration for the retail and shopping experience at MOOD Stockholm, with three top Swedish chefs, Kristofer Sandström, Michelin star decorated Henrik Norström and Melker Andersson, all opening exciting restaurant concepts in the centre.
AMF Fastigheter is keeping 10% of retail space available until the beginning of next year.
AMF Fastigheter develops, owns and manages commercial and retail properties exclusively on behalf of AMF Pension, one of Sweden’s leading pension funds, with EUR 41bn (SEK 377billion) under management, including assets such as the successful Gallerian shopping centre on Hamngatan, Stockholm.



