European hospitality property specialist Numa Group has acquired the short-stay hotel business division of Native Holdings.
Numa has invested an undisclosed sum to buy Native Places, the lifestyle brand with 800 units in seven aparthotels in London, Manchester, Glasgow and Edinburgh.
Numa Group recently reached €2bn in real estate assets under management and manages over 6,500 rooms and apartments in 34 major cities in 14 European countries, the manager said. Native Places will add over 800 new units to NUMA’s property portfolio, bringing the total to over 7,300 units the firm added.
Christian Gaiser, CEO and co-founder of Numa Group, said: “At Numa, our mission is to redefine the hospitality landscape, tailoring it to the demands of contemporary consumers. We are at the forefront of digitising and elevating the entire travel experience, continuously seeking innovative ways to deepen the connection between our guests and their preferred urban destinations.
“We are thrilled to announce our partnership with Native Places and their team. We aim to establish a leading position in the UK’s premier cities, with London being the number one European hospitality market. Thanks to Native Places, we will gain access to a very strong brand recognised by leisure and business travellers.”
Gaiser added that Native Places has built a “substantial direct share through its corporate distribution channels, as well as B2B and B2C brand recognition”
Industry insights from Skift and other experts show that alternative accommodation, such as short-term rentals, accounted for 20% of the travel market in 2022. This segment has expanded at twice the rate of the broader market and is projected to continue its robust double-digit compound annual growth rate as it gains mainstream acceptance, Numa added.
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